It’s often said, “Image is everything.” And when it comes to advertising using custom inflatables, this saying rings especially true.
Well-planned and executed graphic designs on your inflatable signage set the tone for your brand and exude a professional image. They tell your brand’s story and create a real point of difference between your competitors.
Before you settle for any custom inflatable vendor, you need to be certain they’ll execute quality and durable inflatables that tell your company’s story in a fresh and engaging manner. After all, that’s the whole point of getting a made-to-order inflatable.
Let’s learn what qualities to look for in a custom inflatable vendor who’ll create inflatables that:
- Show confidence in your brand
- Increases your brand and product awareness
- Gives you value for money
#1: Expertise in Supplying Custom Products for Promotional and Advertising Purposes
The best inflatable vendors have expertise in making successful custom products for marketing. They know what it takes to ensure your designs grab your potential customers' attention and help boost your sales.
Let’s take a look at some factors that can make or break your custom inflatable products, which your inflatable vendor must know about.
Colors That Complement
The colors on your inflatable affect your potential buyers’ moods, evoke curiosity about your products or services, and impact the overall finish of your product. Therefore, a great vendor will suggest inflatable colors that perfectly complement your brand and logo.
For example, vibrant colors like red really help a white logo to pop. Similarly, if you have a blue logo, a good vendor might suggest an orange background to create warm, positive tones that highlight that logo.
When done correctly, this ensures your potential clients look further at your inflatables and are motivated to act on your message.
If you go with a less experienced vendor, they might not suggest colors that complement, and may simply act on the personalizations you request—no questions asked.
While this won’t be detrimental if you have an eye for color and know what colors work for your brand, it could lead to problems if you don’t.
For example, you might end up with an inflatable with a background so contradictory to your logo, that your logo no longer stands out against it.
MVP Visuals is a reputable inflatable vendor with expertise in choosing colors that work to help build and highlight a recognizable brand. Check out this custom red inflatable arch we made for the Ferrari Club of America to capture the enthusiasm of Ferrari fanatics.
Size of the Inflatable Signage
The larger your inflatable, the harder it is for your target audience to ignore it. This increases your product awareness and brand recognition. Giant inflatables will also reach a wider target audience and increase your advertisement's effectiveness.
The size of your inflatable must, however, be relative to its surroundings. For instance, a 5-foot-tall inflatable is best suited for an indoor setting, while a 30-foot-tall one is effective for outdoor advertising.
MVP Visuals will guide you on the best inflatable size, depending on your location. Here’s an example of a series of 4-foot-tall product replicas we made for Moment to pitch their business on Shark Tank.
The 4-foot-tall displays were much easier to see on TV than Moment’s 5-inch tall product cans. This increased their brand recognition among the show’s viewers.
We additionally worked with them to produce a sealed air design that only needed to be inflated once per use, thus avoiding the loud blower noise on set.
Variety of Inflatable Signage Options
Inflatable signage is not a one-size-fits-all marketing strategy. Different inflatables work best for different marketing campaigns.
A vendor with knowledge in creating custom displays will be able to guide you in picking the best type of inflatable for your marketing campaign. This will ensure your custom inflatable achieves your intended purpose.
MVP Visuals specializes in creating custom products that guarantee your company gets noticed at your next event. Our vast experience in creating custom tablecloths, tents, and banners has equipped us with the expertise needed to ensure your marketing campaigns take off with our inflatable signage.
The table below highlights some of our custom inflatable products and the marketing campaigns they’re best suited for.
|
Inflatable Product |
Marketing Campaigns |
|
Exact product replica |
|
|
Mascot |
|
|
Arch |
|
#2: They Only Provide High-Quality Inflatable Signage
A great vendor should provide high-quality inflatables that portray a professional image of your business. A professional image boosts your target audience’s confidence in your products and services.
So, how can you confirm a vendor provides high-quality inflatables?
By checking on the material of the inflatables and the printing technique.
Material of the Inflatables
A sturdy material ensures your outdoor signage is durable and can withstand harsh weather, abrasion, and corrosion. As a result, you’ll get value for money since you’ll use the custom inflatable for a longer period.
An example of such a material is polyvinyl chloride (PVC), which is a high-strength thermoplastic that’s:
- Resistant to chemicals and harmful ultraviolet rays from the sun
- Very dense and resistant to impact deformation
- Lightweight and ideal for making different shapes
- Easy to maintain and clean
These properties make PVC the most durable option for your custom inflatable signage, but there are other quality choices too!
At MVP Visuals, we use sturdy PVC material along with oxford polyester in varying weights like 300 Denier and 600 Denier for our custom inflatables, depending on the size, shape, and purpose you're using it for.
Printing Technique
The printing technique ensures that your graphics are transferred correctly onto your inflatable and results in permanent, attractive art. This will allow your potential customers to clearly see your brand’s message or product information the entire time you use your custom inflatable.
Poorly transferred graphics are illegible and portray the image of a company that cuts corners instead of investing in quality products. Such an image will hurt your company.
At MVP Visuals, we use dye sublimation printing on our inflatable signage. Dye sublimation embeds the ink into the material and ensures the printed graphics are part of the fabric, which leaves a superior and sleek finish. Thus, your graphics are legible and long-lasting even in outdoor use.
#3: They're an Accountable Partner with Open Lines of Communication
Great inflatable vendors are effective communicators and assume responsibility when things don't go as planned.
Producing custom inflatables requires coordination between different internal teams, such as the art coordinators, the display team, and the product design team.
The design process, for instance, requires a lot of back-and-forth as you communicate your expectations and approve or reject designs sent to you. A vendor who takes over one week to respond to queries on the progress of your order will frustrate you.
Slow response time can also be a sign that a vendor is backed up on orders and might miss delivery timelines.
Here’s how we ensure top-notch customer service at MVP Visuals:
- From the moment you get in touch with us until we deliver your product, one coordinator will be assigned specifically to assist you with your order from design to delivery.
- We understand how crucial it is to get your inflatable signage right, which is why we’ll send you free layouts of the designs for your approval before production begins.
- Our live customer support team is always ready to help you with your order. We’ll slash $100 off your order if you call us during business hours and no one picks up.
MVP Visuals is also an accountable partner, as shown by our guarantees:
- All our custom inflatables have 3-year, 5-year, or lifetime warranties (depending on the product) that cover any manufacturing defects.
- If you don’t get your inflatable signage by your desired delivery date, it’s free, and we’ll refund your money within 24 hours.
But don’t just take our word for it, check out what our customers loved about our service:
“We started using MVP Visuals a few weeks ago and the results have been great! Their professionalism, helpfulness, turnaround time, and creative input exceeded our expectations, and we’ve now re-ordered 2 more times! They do great work.”
Ben Ferguson
MVP Visuals: Your Reliable Inflatable Signage Vendor
With our vast knowledge in creating inflatable signage, MVP Visuals will certainly deliver high-quality inflatables that stand out.
We care for our customers and go above and beyond to satisfy you, as proven by our guarantees that offer peace of mind.
What’s more, we’re constantly improving our processes to ensure you get the best service and inflatable signage from us.
Contact us today at (800) 980-6871 and request a quick quote for your custom inflatable signage. We aim to get all quotes back within 24-48 hours of your request!
Click below to share this article on Facebook, Twitter, or LinkedIn:
Leave a comment