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Essential Half Marathon Branding Materials: Boost Brand Visibility With Custom Products

On a sunny April 7th, 2019 in Orange County, California, the Ronald McDonald House Charities Walk For Kids event took place.

Among the participants was Emily, a young girl with a heart full of compassion. She had trained diligently, raising funds and spreading awareness for needy children.

As she stood at the starting line, doubts crept into her mind. But unbeknownst to Emily, MVP Visuals had woven their magic into every facet of the event.

Our meticulous attention to detail ensured that every branding element spoke directly to the participants' hearts.

From the majestic custom advertising flags fluttering above, depicting the emblem and message of the event, to the awe-inspiring inflatable arches that beckoned participants forward, MVP Visuals had set the stage for an unforgettable experience.

The walk surpassed all expectations, gathering an astounding 3,000 participants and raising a remarkable $315,000.

The event attracted major sponsors, including renowned names such as McDonald's, Coca-Cola, the Honda Center, and the NHL's Anaheim Ducks.

“We initially bought this arch for our 5K Walk but have since used it at almost every event we have. It takes no more than 15 minutes to assemble and storage is equally as easy. Thank you MVP Visuals! You have taken our marketing and branding to the next level!” 

Ruth Wu, Special Events Manager, Ronald McDonald House of Orange County

Can you imagine your half marathon event achieving such unparalleled success and leaving an indelible mark?

Well,with our expertise, we can help make your half marathon just such an unforgettable experience.

Today, we will guide you through the process of cultivating a unique identity and image for your event.

You will also learn:

  • The role of custom branding products in half marathon events and how they can promote and create a professional brand image
  • Tips on designing and customizing branding materials to perfectly represent your brand and resonate with your target audience
  • Best practices for selecting materials and printing for branding products, including considerations for durability and visibility
  • Effective placement and installation of event branding materials, including placement optimization, weatherproofing, and safety considerations

Elevate Your Half Marathon Event With Captivating Custom Branding Products

When it comes to half marathon events, having the right custom branding products can make all the difference in creating a professional and memorable brand image to promote your event.

At MVP Visuals, we specialize in custom event marketing products tailored to represent your brand perfectly.

From inflatable arches to custom pop up tents and advertising flags, we have a wide range of products to help boost your brand visibility and make a lasting impression.

Let's take a closer look at the three main custom products you can use to boost the brand identity of your half marathon event and how we can help you achieve your branding goals.

Custom Product 1 - Inflatable Arches

Inflatable arches are frequently placed at the start and finish lines of marathon events.

These arches create a visually striking image, helping participants and spectators easily identify the beginning and end of the race.

MVP Visuals’ Example Product—Colorscape Air

Ronald McDonald House Charities’ Custom Inflatable Arch

This exemplary product is what Ronald McDonald House Charities selected for their 2019 Walk for Kids event.

It is equipped with essential features such as a blower, D-rings, ropes, stakes, and a carry bag; guaranteeing efficiency, a crucial aspect in half marathons.

With the ability to inflate in under a minute, you can proudly showcase your brand identity easily at the finish line and boost your brand recognition.

Constructed from durable 300D polyester fabric, this tent is exceptionally robust and capable of withstanding the challenges posed by hosting an outdoor event like a half marathon, including various weather conditions.

What makes this product even more impressive is its unlimited color and design options. It features a free printed table cover, allowing complete customization according to your specific requirements.

Take a look below at how MVP Visuals transformed Ronald McDonald House Charities' idea of an inflatable arch into an amazing highlight-of-the-day custom inflatable arch.

before (above) and after (below) for Ronald McDonald House Charities inflatable arch

Custom Product 2 - Custom Tents

Custom tents are often used as registration areas where participants can pick up their race bibs, timing chips, and event information. They provide a designated space for an efficient check-in process, ensuring a smooth start to the event.

MVP Visuals’ Example Product—Custom Pop-Up Tents

people at Rangers 5K Custom Pop Up Tents for registration

Our Custom Pop-Up Tent has a 600 Denier canopy with water-repellent, flame-retardant, and UV-resistant properties, ensuring durability.

Additionally, the tent boasts a commercial grade aluminum frame that comes with a lifetime warranty, serving as solid evidence of its longevity.

What sets this tent apart is the unlimited full-color printing option available for the entire canopy. This feature allows you to proudly exhibit your brand identity and establish recognition for your brand.

Learn More: Best Practices When Designing Your Custom Pop Up Tent

The table below shows some of our custom tents that can be utilized in half marathons.

Custom Tent Intro Bundle


Forever Flash Custom Tent


Flash Custom Tent


Custom Product 3 - Advertising Flags

Roadside advertising flags are often used as route markers to guide participants along the marathon course. They are strategically placed at regular intervals, indicating the direction and ensuring that runners stay on track.

They provide a clear visual reference and help prevent participants from getting lost, making them the perfect choice for increasing your brand visibility.

MVP Visuals’ Example Product—Economy Flying Feather Flag

Economy Feather Flying Flags used as markers

These custom flags are crafted from lightweight nylon, ensuring durabil-ty and tear-resistance.

They come in two printing options: single reverse—our most popular choice—and double-sided printing.

The flags have aviation-grade fiberglass poles allowing for easy and swift flag changes. This feature is particularly advantageous for marathons where last-minute adjustments may need to be made to the course or if there are any other plan changes.

The hardware required is delivered with our feather banners in a special carry case. It makes for a quick and easy setup in just a matter of minutes.

Additionally, the graphics on the banners can be easily swapped out over time, allowing you to update your design without the need to purchase an entirely new set.

The video below takes you through the setup process of custom advertising flags.

Crafting Memorable Half Marathon Branding: Expert Tips for Customized Products That Resonate With Your Audience

people jumping happily at custom inflatable arch

Customizing your branding materials is essential to creating a professional and memorable brand image for your half marathon event.

Perfectly representing your brand through customized products can create a lasting impression and boost brand recognition.

To effectively design products that resonate with your target audience, you have to consider their preferences, interests, and needs.

Here are some tips to keep in mind when designing custom branding materials:

  • Research your target audience and understand their preferences.
  • Consider the event theme and align your branding with it.
  • Use high-quality graphics and images that are relevant to your brand.
  • Incorporate your brand colors and fonts to create consistency across all materials.
  • Use clear and concise messaging to communicate your brand's message effectively.
  • Work with a professional design team, such as MVP Visuals, to ensure your branding materials are of the highest quality.

By considering these tips when designing your custom branding materials, you’ll be able to create products that resonate with your target audience and effectively promote your half marathon event.

Watch the video below to learn about our promise when you choose to work with us for all your half marathon’s custom branded displays.

Best Practices for Selecting Durable and Visually Appealing Branding Materials

When selecting materials for branding products, there are a few best practices to keep in mind to ensure your products are durable and visually appealing.

1 - Choose High-Quality Materials

When selecting materials for your branding products, choose durable and long-lasting materials. This will ensure your products withstand wear and tear and can be reused for future events.

At MVP Visuals, we use top-quality materials, such as PVC tarpaulin fabric, in several products, such as our custom inflatables.

You can always request swatches and spec sheets to ensure the fabric meets your standards.

2 - Consider Visibility

Visibility is key when it comes to branding products. Choose materials that are brightly colored and easy to read from a distance. This will help your brand stand out and attract attention.

At MVP Visuals, we use dye sublimation, a printing method that produces high-quality and durable prints that don't crack, bleed, or fade.

Learn about the difference between dye sublimation and screen printing in the video below.

3 - Opt For Weather-Resistant Materials

Weather-resistant materials such as vinyl or polyester are ideal for outdoor use.

When choosing inflatable arches, you can opt for the Iron Arch. Made of fabric PVC tarpaulin, it can withstand all weather elements and boasts a lifetime warranty.

“The arch and the tent were a big hit at our events. Thank you MVP for the help and the quick follow up on our order. Very much appreciated.”

David Wikette, President, Ferrari Club of America - Ohio Chapter

4 - Choose Materials That Are Easy to Clean

Your branding products reflect your brand, so keeping them clean and well-maintained is important. Choose materials that are easy to clean and can be wiped down after each use.

For instance, our custom inflatables are made with a PVC vinyl-based material or Oxford nylon cloth, which can be easily cleaned with a soft cloth or sponge.

Fact Check: Easy-to-clean materials aren't just practical; they're vital in preserving the longevity of your branding products.

5 - Work With a Reputable Printing Company

Choose a reputable printing company that has experience creating high-quality branding materials for events.

At MVP Visuals, we are committed to delivering excellent services.

With us, you will enjoy:

  • On-time or it’s free, guaranteed
  • 360 service, start to finish
  • Live help always
  • Free layouts, samples, and no set-up fees

“We have done business with MVP for several years. They produce quality products with outstanding customer service and quick production time.”

Stephanie Powell, Verified Buyer

By following these best practices, you’ll be able to select durable and visually appealing branding materials that will help boost brand recognition and awareness for your half marathon event.

Best Practices for Effective Placement and Installation of Branding Materials

people taking photo at Rangers 5K custom inflatable

Proper placement and installation of branding materials ensures maximum visibility and impact.

Follow these best practices to ensure your custom products for events are placed and installed effectively:

1 - Placement Optimization

To maximize visibility and exposure, place your custom branding products in high-traffic areas, such as the start and finish lines, water stations, and photo areas.

Quick Tip: For a neat appearance, always ensure your branded banners are wrinkle-free. Creased banners can distract from the intended message.

2 - Weatherproofing

Ensure your custom products are proofed against any weather conditions. Use durable materials that are resistant to fading, tearing, and water damage.

3 - Safety Considerations

Consider safety when placing and installing custom branding products. 

Avoid blocking emergency exits or creating tripping hazards. Use weights or stakes to secure outdoor products in place and prevent them from falling over or being blown away by strong winds.

By following these best practices, you can ensure that your custom products are placed and installed effectively, increasing brand visibility and awareness for your half marathon event.

Leverage Custom Branding Solutions to Enhance Your Half Marathon Branding

Custom branding solutions are crucial in creating a professional and memorable brand image for half marathon events.

With the right custom branding products, you can boost your brand visibility, create brand awareness, and differentiate yourself from the competition.

MVP Visuals offers a range of custom branding solutions, including custom tents and visual branding displays, that can help your event stand out.

These solutions can be customized to perfectly represent your brand and create a cohesive and memorable event experience for participants and spectators.

Discover a range of captivating solutions designed to transform your event branding into an unforgettable experience.

Take a look at the table below, showcasing various solution types for enhancing brand visibility and creating a remarkable experience at your event:

Solution Type Description Example Usage
Custom Banners
Roll Up / Retractable Banner Plus
Customized banners with your brand's logo and message Used to promote sponsors and decorate event areas
Inflatable Arches
Custom Inflatable Arch with all-over print design
Large archways with custom branding Placed at the starting line and finish lines to create a memorable experience
Custom Logo Tablecloths
Course Hero branded tablecloth
Custom tablecloths with your brand's logo Used to promote sponsors and create a professional look at check-in and refreshment areas
Custom Tents
people at Custom Pop Up Tent
Customized tents with your brand's logo and message Used to promote sponsors and provide shade and shelter for event participants
Advertising Flags
nXT Economy Flying Feather Flag
Eye-catching flags with custom branding Used to promote sponsors and draw attention to event areas
Custom Sports Inflatables
Custom Inflatable Tunnel
Large inflatable structures with custom branding Used to create a memorable experience and draw attention to event areas

By leveraging custom branding solutions, you can create a unique and professional event experience that reflects your brand identity and values.

Boosting Half Marathon Brand Visibility: Custom Products From MVP Visuals

Economy Feather Flying Flags and Colorscape Air Inflatable Arch

Igniting your brand's presence is the key to making a half marathon event truly unforgettable.

MVP Visuals presents a range of custom products primed to skyrocket your brand visibility and leave a lasting impact.

By embracing our custom branding marvels and adhering to our expert guidance on material selection, printing finesse, and strategic placement, you can ensure that your brand takes center stage throughout the entire event.

Choose MVP Visuals’ custom branding displays and unlock the power of customized products to make your brand soar to unprecedented heights.

Transform your half marathon into an extraordinary spectacle that participants and spectators will remember for years.

"MVP Visuals did a wonderful job. They provided status updates during the manufacturing process, the arch arrived on time, and the artwork is perfect. We use the arch at all of our races now and it generates a ton of compliments from our runners and spectators. We are thrilled."

Scott H. Sutter, President, Southern New England Athletic Association

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