Resources

A custom guide for your next trade show or event


Announcing the winner of the MVP Visuals 2015 Fall Design Scholarship!!

We are the easiest company to work with when it comes to branded visuals.

But we can only retain that title because of the creative community who inspire us to put out high quality work.

There is no better way to say thanks to those who have helped us than by investing in the future. For this reason, we designed a scholarship for aspiring artists to help them complete college degrees.

College bound or attending students majoring in design, graphic arts or applied arts, applied to our scholarship by submitting an original graphic representing their academic institution.

On June 1st we collected our submissions and began the process of selecting our winner for the MVP Visuals Design Scholarship.

Though all applicants stretched their creative skills, one really shone through…

The recipient of the first MVP Visuals Design Scholarship is UConn Digital Media & Design student Rachel Sarnie.ScholarshipFall15

Her design, an “UConn by the Numbers” bulletin, was impeccably on-brand using UConn logos, colors and mottos. The “fast facts” covered Husky-centric details like student enrollment to the number of ice creams flavors at the UConn dairy bar.

Demonstrating her designer’s eye, Rachel re-styled the university’s classic motto, “Students Today. Huskies Forever.” in a more visually appealing manner.

Rachel will be receiving $500 dollars and a poster size fabric banner of her design.

Congratulations, Rachel! 

Bummed you missed the scholarship deadline? Don’t worry! MVP Visuals offers our design scholarship twice per year for entering or attending college level students who meet our qualifications. Please our scholarship page for more information.

Lessons from the Big E: How to Stand Out at a Fair or Festival

Up here in New England, we don’t get a state fair like many other areas do. Instead, we have one big fair to share – the Eastern States Exposition, widely and affectionately known as the Big E. It is a huge, scattered, overwhelming and amazing fair with just about everything under the sun: great food, weird food, fried food, rides, games, animals, concerts, informational exhibits and trade exhibits. I’ve been going since I was 13, and it’s still a fall favorite!

Tent Accessories That Glam Up Your Boring Display

Whether you're displaying indoors or outdoors, a tent can be your most convenient (and impressive) tool to draw in customers. However, it's easy to just set up a shelter and forget about it - leaving your display as just another tent in the midst of many. Tent accessories keep your display from being boring and give you a chance to really impress your customers.

Print Options For Your Custom Tablecloths

If you ever needed custom printed tablecloths for an event, you know that there can be big difference in price based on the artwork you want to print.  If you knew more about the print process you might have either changed the artwork or the colors around so you can take advantage of a more economical method.  Here is what you should know to help design a tablecloth to achieve your look and meet your budget.

https://mvpvisuals.com/collections/table-covers

SCREEN PRINT – Screen printing a tablecloth is perfect for simple prints with few colors and the more you order the lower the unit price so it is perfect for when you are ordering multiples. 

Screen print is generally priced by the number of colors, size of logo and number of times the logo will be printed. If your print has 1, 2 or 3 spot colors it will probably be most cost effective to screen print. Most events and trade shows require just a few tablecloths so make sure you find a printer set up to handle small volumes.  Screen printing generally is not cost effective for designs with over 4 spot colors or designs with photographic type images (4 color process). Digital print would be best in those cases. For screen printed tablecloths you will need to supply your printer with vector artwork (.ai or .eps file). 

SCREEN PRINT FEATURES:-         

  • Most economical for spot color prints especially for high volume prints.         
  • Can be printed on any color fabric.   
  •  Bold print because the ink actually lies on top of the fabric.   
  •  Can mix ink to match your specific pantone color. 

 

 

DIGITAL PRINT – If you have a 4 color process image, a photographic type image or an image with lots of colors and fades, digital print is your answer.  Digital print is generally priced per square foot of print. With digital printing you can use either vector files (.ai or .eps ) or high resolution raster art files (jpg or tiff).   Digital printing must be done on white fabric so if you wanted to have a 4 color process logo printed on a blue tablecloth, the blue color would actually have to be printed.  As you can imagine, this can get very expensive because the price is calculated per square foot. 

If you want a 4 color process logo on a color fabric tablecloth you can save money on digitally printing by printing the font panel only.  You can digitally print the font panel and use plain fabric (any color the fabrics come in) for the remaining 3 sides. For example, if you wanted to have a 4 color process print on a red tablecloth, you would have to print your image and the background of red on the front panel.  It is important to keep in mind that you are trying to match the digitally printed red background on the front panel to a dyed red fabric on the remaining 3 sides. It may not be an exact match.  

DIGITAL PRINT FEATURES: -         

  •  Most expensive print option. -         
  •  Can use almost any type of artwork (high resolution raster art or vector art)-         
  • Colors are not as bold as in screen print because the fabric absorbs some of the ink.-         
  • Digital print is generally a CMYK mix so the colors are “built” right on the fabric.  For this reason digital prints cannot insure that the colors will match your pantone color exactly. 

APPLIQUE PRINT – Appliqué’s are perfect for when you would like to have a 4 color process logo on a fabric color other than white.  Appliqué’s allow you to have a graphic digitally printed on a small piece of fabric, cut out and then it applied (sewn or with heat activated adhesive) to the tablecloth.  This way you can use any color tablecloth.  

APPLIQUE PRINT FEATURES: -         

  •  Most cost effective way to print a 4 color process logo. -         
  • Can use almost any type of artwork (high resolution raster art or vector art)-         
  • Colors are not as bold as in screen print because the fabric absorbs some of the ink.-         
  • The appliqué cut will have to be a simple cut.  Generally intricate cut outs will not work. 

Your printer will be able to make a recommendation for the best print method for your tablecloth.  The best way to save time and money is to give them a call before you do the design so your art dept can make the design fit both the look you are trying to achieve and the budget you are working with.   

Written by Mary Dykas, MVP Visuals https://mvpvisuals.com supplier of custom printed tablecloths, tents, banner blades, pennant strings, carpeting for event, retail and trade show promotions.

Pipe and Drape Displays: How to Order and Measure

pipe and drape display can have a variety of uses. These drape setups can help define a trade show booth, provide privacy screening for changing rooms and voting booths, or be used as entertainment backdrops.

How Do I Wash My Trade Show Table Cover?

Ok, you’ve had a successful show using your fabulous custom printed trade show table cover. How do you keep those beautiful products looking as good as new?

Each fabric has its own unique care requirements, so we’ve broken down instructions by fabric type.  The biggest piece of advice we can give: do not dry clean.  Dry cleaning chemicals are too harsh on the print and will damage your company logo.

Trade Show Essentials: Finding Your Furniture

Visuals are obviously an important part of planning out and setting up your trade show booth or event display. But don’t get carried away with banners and flags and forget about the essentials that create the organization and flow of your space: furniture!

Specifically, trade show tables and chairs help you design a floor plan for how your display area will be used and moved around in. They also help to create an inviting space that will welcome event-goers to come and look around, discuss your company, and exchange information. In terms of practical functionality, trade show tables and chairs will help your staff stay comfortable and professional during long hours at an event.

How to Make the Right First Impression at a Trade Show

Trade shows and commercial events are a place to introduce yourself and your business to a whole new set of potential customers, business contacts, and B2B partners. You need the right set up, the right visuals, the right staff and the right location to maximize the benefit, and make all your time, effort and money worth it.

How To Enhance Your Trade Show Visuals with Booth Accessories

A lot of elements have to come together for the right event display – furniture, flooring, banners, tables, and all your custom branded visuals. But even a display that seems complete can be improved, and just a few well-chosen accessories can make all the difference. If you look at the top trade show booths at big events, they’re using accessories to improve both the look and functionality of their displays.

Turn Heads at Your Next Trade Show with a Themed Design

It’s a well-known fact that event booth gimmicks work – even if they might sometimes verge on the tacky or ridiculous. Whether it’s a Price Is Right sized prize wheel or a free product with mailing list sign up, any tactic that draws visitors to your booth is probably a good idea. But then again, we’ve all seen some truly bizarre or desperate-looking gimmicks that don’t make much sense – and those should be avoided.

The good news is that you can absolutely add some excitement to your display space without banishing good taste or logic. A theme of some sort is a good way to draw attention and bring people in for a closer look – without going overboard into questionable lead gen tactics.