Craft beer, street food, and band memorabilia sound like a great summer festival is heating up. With warmer months around the corner, it’s time for brands to warm up for some summer action.
Whether you hold a food stall at the large-scale US Summerfest or are exhibiting at a local wine or art festival, your brand collateral is your biggest asset.
Planning for an entertainment event is all about finding ways to woo and engage your customers.
A custom canopy tent is a potent marketing tool that speaks to your target audience, whatever it is that you’re selling.
When in the market for canopy tents, you want a fast turnaround so you can organize for the event even when time is scarce. And you want them to be representative of your brand.
At MVP Visuals we tick all the boxes. Buckle up, as today we’re exploring the nuts and bolts of custom pop up tents.
What Are Custom Pop Up Tents?
Custom pop up tents are no-hassle shelter products designed for practicality. They’re collapsible structures that combine a tent frame and a branded fabric canopy.
These custom canopy tents, aka gazebo or frame tents, are perfect for displaying your merchandise at trade shows, festivals, and other marketing events. Being portable and easy to assemble, they make logistics much more workable.
Canopy Tents and Festivals: a Match Made in Heaven?
Your product, your customer service, and your brand story all work together to put your brand on the map. But what gives you an edge over competitors is visual branding and experiential marketing.
The new marketing trends put a customer at the center of this brand story—where you walk them through memorable experiences that stay with them even after the purchase.
A custom canopy pop up tent that fits within your brand’s visual identity is a must-have for modern festival events.
Some have even taken it a bit further, leveraging experiential marketing to make a lasting brand impression. A stellar example of this is the partnership of H&M and Coachella Valley Music and Arts Festival.
The custom printed H&M 40 foot by 80 foot pop up store housed exciting live brand experiences such as:
- Selling festival collection merchandise
- Providing a 360 degree mirrored “selfie station” for festival attendees
- Offering recharging stations and water refills
This is a good case in point for a truly enviable event setup.
What Makes a Great Custom Pop Up Tent?
Controlled Interactions
The success of your exhibition is measured by your ROI at the end of the day. But you don’t only thrive on qualified buyers, your business also lives off newly acquired customers. And festivals make for an ideal chance to meet people face to face.
- Pop up canopy tents often come with sides and height adjustments that give you control over your customer interactions.
- You decide which way your canopies face so you can spot a customer at the right time.
In short, custom canopy tents are desired at big bustling festivals. They allow you to spot your potential customers before they’ve grabbed a business card and vanished into the crowd.
Heavy Duty Frame
Not all festival booth owners are lucky enough to exhibit at idyllic 68–86 Fahrenheit temperatures.
That’s why it’s critical to have a stable tent frame. Is it too much to expect that you keep all your products and paraphernalia exactly where you’d put them?
Of course not.
A good pop up tent will also include essential tent accessories that keep it in place once the elements hit. Think ground stakes and weight bags. Also, a sidewall will keep you sheltered on a breezy day.
Our Spark Custom Tent is made to withstand heavy use. Its heavy-duty square leg steel canopy frame will last you throughout the season.
On the plus side, it comes with a 1 year frame warranty, so you’ll have peace of mind knowing you’re covered (pun intended).
Easy Tent Setup
Your top concern is that you have a seamless process of setting up your tent and settling in.
When the event draws near, you need to stand up to the demand of a busy event schedule. You have so many irons in the fire organizing for the new event that you don’t want to worry about setting up a complex structure.
You want to pop the tent up and hit the ground running. MVP’s Custom Spark Tent featured above makes it a breeze to set up and take down.
Professional Grade Material
You have little use of a glittery pop up tent if you have to dispose of it after no more than a few uses.
Your tent is part of your marketing presentation and you want to show people your brand cares about quality.
Getting a pop up canopy tent that stands the test of time doesn’t have to cost a fortune. And you’ll have a tent in the same peak condition at the end of the season as it was at the beginning.
MVP Visuals’ custom tents feature pop up canopies made to last.
The hard-wearing and sturdy 600 Denier Fabric polyester material won’t fade on you. This means you can toss your tent in the back of your truck and easily store it between events.
They’ll still look like their usual sparkling selves.
Stellar Tent Design
A logo serves as an instant reminder of your brand. Think of the all-familiar Nike swoosh. Aside from the superior quality of their sportswear products, this logo is what attracts people to the brand, too.
A pristine tent logo in full color and high resolution works magic at festival events. It’s what will motivate people to walk across the event space right to your stall.
MVP Visuals’ full-color sublimation dye printing allows you to print on every square inch of your tent. Including peaks and valances!
And this little perk doesn’t affect the price.
A logo is all about a great concept and a great execution—and we can help with both.
The Perfect Fit For Your Festival Show Off: Custom Tents MVP Bundle
Our Custom Tents MVP Bundle is an absolute must-have for festival events. It comes with all the perks a pop up tent can offer you—all in a single package.
Our tent packages include everything you need to make your event logistics painless.
The bundle includes:
- 10x10 ft Spark custom pop up tent
- 6 ft Polyester 1-Color Front Panel Print Table Cover
- Back wall and rail skirts with single-sided custom print
- A Medium (12 ft) Flying Feather Flag with single-sided print
- Deluxe roller bag
Our custom pop up tent bundle pops up in minutes, giving you peace of mind when it comes to both sturdiness and top presentability. Our tents feature top-grade frames, and our custom tent polyester canopy is protected with an element-resistant coating.
Our custom-printed canopy design allows you to choose where on the tent roof or the tent wall your print will go. Plus, you can put a logo on the table cover to boot.
Our Custom Tents MVP Bundle also comes with an economy carry bag, making the packing and unpacking process a no-brainer.
Make Your Brand Shine With the MVP Visuals Custom Event Tent
A hard-wearing custom canopy pop up tent will make you forget about any demoralizing experiences with sub-par tents.
A custom-printed tent canopy with pristine graphics will get people interested in what you have to say. It will also help you get a leg up on your competitors.
Everything about custom pop up tents works to your advantage.
MVP Visuals makes some of the best value tents around, and they’re custom-made to order. We do all the legwork for you so you only have to worry about how to show up at the event at your best—ready to win over your customers.
You get:
- Industry-leading turnaround times: our tents are delivered to you in just business days
- Price quotes in 24 hours or less
- Your personal rep for every quote and order
- Free samples and free design layouts if you want to design the logo yourself. We also send you print package mock-ups for artwork approval before anything is done
- Abundant printing options that allow you to print wherever you want on the tent canopy and tent walls without worrying about increased costs
MVP Visuals is your go-to source for high-grade tent products trusted by 100,000 businesses. And we pride ourselves in working with some of the best.
Custom Branded Displays For Entertainment
So, rush over to our product page hub to find the best possible solution for your next event.
Featured image: Flickr by Valerie Everett
