An eye-catching tablecloth will bring your exhibition booth to life with a completed professional brand look. Printed logo tablecloths not only attract the attention of customers, but are also cost-effective for building brand awareness and recall.
A great tablecloth will be a combination of:
- A high-quality fabric
- Complementing colors
- Vivid graphics
Today, you’ll learn three reasons you should put more thought into the color of your custom tablecloth and how:
- Color represents your brand
- You can use colors to establish your message
- Colors evoke emotions and influence decisions
#1: Color is a Key Component of Your Visual Identity
Color is the foundational element of your company’s visual identity. It’s what customers first notice and remember about your organization. It’s also what differentiates your company from competitors. When used effectively, color becomes symbolic of a brand.
Effective use of color means being consistent in using the same colors across all mediums. From your website, social media platforms, products, to your marketing campaigns. This will help establish your brand identity.
For instance, when you think of Facebook, the iconic blue color of its logo comes to mind. That’s because Facebook has been consistent in using blue as their brand color in their apps and marketing campaigns. Blue has, in a sense, become their brand personality.
Your tablecloth’s color represents and introduces your company to audiences. As such, it should be consistent with your brand’s colors to promote brand recognition and recall.
This will help create a powerful visual identity as customers will recognize your brand before they’ve even noticed the print on the tablecloth.
Back to the Facebook example, a blue tablecloth with the Facebook logo printed in white would resonate with their brand, and help audiences recognize the company instantly.
MVP Visuals can help you stand out at your next event by supplying printed logo tablecloths that match your brand’s colors.
How will MVP Visuals match my particular brand color?
If your company has a very particular brand color, we’ll use the Pantone universal color matching system to ensure color matching on the tablecloth’s fabric.
The Pantone matching system assists in color identification and matching. This will ensure that your company remains accurate and consistent in its color usage. You certainly don’t want your tablecloth to be grass green when it was supposed to be forest green!
#2: Color Choice Can Make or Break Your Tablecloth Design
Over 80% of your tablecloth forms the background of the company’s logo. It’s therefore important that the tablecloth's color complements the logo’s colors so that the overall design looks attractive.
Complementing the colors will make the printed logo tablecloth stand out from the surroundings and make an instant impression on your audience. This will grab potential customers’ attention and draw them in to stop at your table at a trade show.
It’ll also portray a professional and competent company that cares about its brand image. Customers are more likely to trust a brand that puts its best foot forward while advertising, as it’s a sign that the company and its products and services are of high quality.
Conflicting colors on your custom table cover will overwhelm the entire design and leave your tablecloth looking too busy.
For instance, if your brand logo has two bright colors, like red and blue, pick a color that complements both, like black or white.
Though bright colors grab the attention of potential customers, choosing another bright color, such as yellow, for your tablecloth will result in an unattractive design. This portrays an unprofessional and inexperienced company, which potential customers won’t engage.
Here’s an example of a tablecloth in complementary colors that MVP Visuals supplied for Course Hero:
Though their logo only has two colors, white and navy-blue, their printed logo tablecloth has a red trim. The red adds a pop of color to the mostly navy-blue tablecloth, making it stand out.
Red also matches with navy-blue and white, and altogether, the colors create a striking yet professional-looking tablecloth.
#3: Color Conveys Your Brand Message
Color doesn’t just create an appealing design on a custom tablecloth that attracts customers. It also stirs emotions that convey your brand’s message and influence potential customers to make a purchase.
In fact, 85% of customers buy a product because of its color.
For instance, red evokes strong feelings of love, passion, and courage. If your logo is red, your audience will associate your brand with these feelings.
To convert potential buyers, you need to show them what your brand is about through the colors on your printed logo tablecloth.
The table below breaks down the particular emotions certain colors arouse and the impact they have on people.
|
Color |
Associated Emotions |
Impact On People |
|
Yellow |
Fun, happiness, energy, warmth |
Grabs attention Creates a sense of excitement |
|
Blue |
Calmness, relaxation, reliability |
Inspires a sense of calmness and serenity Inviting and makes people feel comfortable |
|
White |
Purity, cleanliness, humility |
Creates a sense of space and minimalism Symbolizes purity and innocence |
|
Green |
Prosperity, stability, fertility |
Inspires sustainability Stimulates feelings of growth and financial security |
To communicate your brand’s message, ensure your tablecloth’s colors stand out by creating a high-contrast background with your tablecloth.
The following are some color combinations that’ll create a high contrast and communicate your brand’s message:
- Red and white
- Blue and white
- Black and yellow
- Green and white
Create a Successful Marketing Campaign with Custom Tablecloths from MVP Visuals
At MVP Visuals, we believe communicating your brand’s message and identity is the key to a successful marketing campaign.
Color is a huge component of your brand’s visual identity, so we’ll ensure your printed logo tablecloth matches your brand colors perfectly.
We pride ourselves on delivering high-quality products and exemplary customer service by:
- Using the dye-sublimation printing technique to ensure vivid and permanent graphics on your tablecloth
- Giving customers the option to choose the tablecloth’s fabric from three excellent materials—polyester, spandex, and canvas
- Offering money-back guarantees if your custom tablecloth isn’t delivered on time
- Going above and beyond to ensure we satisfy our customers
We additionally provide free pre-order samples and free digital design layouts to ensure we get your custom tablecloth order right.
“We have done business with MVP for several years. They produce quality products with outstanding customer service and quick production time.” - Stephanie Powell
Get started with by reading our Ultimate Guide for Custom Tablecloths, or contact us at (800) 980-6871 to make an order.
Frequently Asked Questions
How long does it take to make a custom tablecloth?
We’ll take 1 business day to complete your custom tablecloth after you approve the artwork (the average industry-wide production time is 3–5 business days).
Can I add extra graphics other than my logo on my printed tablecloth?
Absolutely! The design of your custom tablecloth is entirely your choice.
You can choose an all-over print with graphics on all sides of your table cover. You can alternatively have your company logo and graphics printed only on the front panel of the tablecloth.
Our graphic design team will work with you and provide a free design layout that reflects the final product before production.
Do custom tablecloths come in standard sizes, or should I take my table’s measurements?
It’s best to take your table’s measurements for a well-fitting printed logo tablecloth. An ill-fitting table cover makes your booth and brand look disorganized and unprofessional.
However, we make custom tablecloths for trade shows to fit standard folding tables that are:
- 4’ x 24" x 29" tall
- 6’ x 30" x 29" tall
- 8’ x 30" x 29" tall
Measure the size of your table and confirm that it’s of standard size.
Read here on how to measure a perfect fit for your custom tablecloth.
