What makes a great printed logo tablecloth? Several factors come into play, including;
- Color
- Fabric choice
- Design & more
But one factor in particular just doesn't get the attention it deserves; the color of your tablecloth.
As a business owner or event planner, you understand the importance of branding. The tablecloth you use should reflect your brand’s images, colors, and values.
At MVP Visuals, we specialize in supplying high-quality event collateral that can be customized to perfectly represent your company.
Today, we explore two reasons why choosing the right colors is so important when it comes to printed logo tablecloths.
Reason #1: It Helps You Stand Out and Increases Brand Recognition and Recall
Being intentional with color can be a powerful way to differentiate your brand from the competition. It's a quick and easy way to ensure your tablecloths stand out.
This is especially important given that color is one of the first things people notice when they see a printed logo tablecloth at an event.
There are several reasons why color is a great differentiator:
- It attracts attention and adds visual interest. A bright red tablecloth with your logo printed in black will grab someone's attention much faster than a simple black and white design will.
- It makes an instant impression on potential customers. Color is one of the first things people notice on printed logo tablecloths.
- It makes your event look more professional and polished. Choosing the right colors for each element of your event, whether it be printed logo tablecloths or inflatables, will create a cohesive look that draws people in.
The best part is, color also increases brand recognition and recall, and creates a memorable visual experience for your customers. Studies have shown that color increases brand recognition by up to 80%.
Therefore, the colors you choose should give people something to talk about and remember you by.
This is one of the reasons why Coca-Cola has been using its archetypal red and white since its inception days—it helps its customers feel like they're drinking something familiar when they see the iconic color combination on the product label.
That's right! When we see a product with a familiar and outstanding color scheme, we're more likely to remember it.
Color can also be used to highlight or emphasize things like special offers or promotions.
Be sure to use the same color scheme throughout all of your collateral, including printed logo tablecloths. You'll build an association between your corporate identity and these colors, which will help strengthen the overall visual identity of your brand.
Reason #2: Color Evokes Emotions in People and Influences How They Perceive Things
Whether it's a trade show exhibit or other outdoor event, color can be used to elicit certain feelings in people, such as happiness and excitement.
Color influences how people see and react to the things around them. For example, orange makes us feel motivated and joyful, while white makes us think about purity and cleanliness.
As such, color is a powerful marketing tool that can convey a mood and influence how people perceive your brand and its products. It affects people's feelings and even their purchasing decisions.
In fact, 85% of consumers base their buying decisions primarily on the color of a product.
That's why understanding how to use color effectively is essential when marketing your brand at events—and why choosing the right colors for printed logo tablecloths is so important.
In the table below, you can see how certain colors are associated with particular emotions. You can also see what impact choosing those colors has when it comes to marketing your brand.
|
Color |
Associated Emotions |
Impact On People |
|
Red |
Love, passion, anger, strength, courage |
|
|
Black |
Mystery, power, elegance, formality, sophistication |
|
|
Pink |
Love, romance, pleasing, friendliness, feminine |
|
|
Green |
Prosperity, optimism, safety, freshness, revitalizing |
|
|
White |
Purity, perfection, cleanliness, simplicity, innocence |
|
As you can see, choosing the right color for your printed logo tablecloths can make all the difference in how well they fit into your brand's aesthetic identity and overall marketing strategy.
People are more likely to buy a product if it's in a certain color. They're also more likely to pay a premium amount for a product if it's the same color as their favorite sports team or candy bar—even if they have no idea why.
The colors you choose for your printed logo tablecloths allow you to convey feelings, ideas, and messages to your target audience. This will ultimately help them connect with your brand in ways deeper than words alone could.
Color Is Key To A Successful Brand Strategy
As the world becomes more and more digital, there's still one thing that can make you stand out: color. But not just any color—the right color.
When looking for printed logo tablecloths, it's important to consider how your logo will look on the backdrop and how well the design represents your brand.
You want something that will catch people's eyes and give them a sense of what kind of business you are. When choosing your color palette, always consider:
- Do you want something bright or muted?
- What colors are already associated with your industry?
- How will this color help you stand out from competitors?
- Does this particular shade work well with your logo?
- Do any other aspects of the design (such as size or shape) need to be taken into consideration?
At MVP Visuals, we believe that the key to a successful business is being able to communicate your brand and identity with clarity and consistency.
That's why we offer our clients the opportunity to customize their tablecloths—from the color-matched thread to the full printing of the logo or design.
To ensure that your custom colors are matched perfectly, we use the reliable Pantone color-matching system in our production process.
This ensures that no matter what design you choose for your custom tablecloth, it will be reproduced accurately and vibrantly.
We take great pride in offering the best customer service, an extensive range of templates, free pre-order samples, and free design proof setup for your custom table covers.
“I highly recommend MVP Visuals… They received my design and were able to answer any questions I had within that day or the next…”
Lydia Kinney
“Amazing customer service - consistently willing to work with you in any way that you need to get the order done.”
Aly Jones
If you need help getting started, check out our Ultimate Guide for Custom Tablecloths. And if you have any other questions or concerns, give us a call at (800) 980-6871. You'll always reach a live person during business hours!
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