A recipe for success with Perfect Bar
Striving for progress and perfection.
California-based protein bar company, Perfect Bar, has experienced tremendous growth. In the midst of planning a nationwide Costco activation for early 2018, maintaining a consistent visual identity was of the most utmost importance for this emerging brand.
Above: one of the finished Perfect Bar demo setups in Costco!
Perfect Bar received free fabric samples from MVP during their initial planning stage, leading them to decide on the durable "Outdoor" custom tablecloths and 10'x10' "Forever Flash" custom pop up tents, both made from a water repellent, flame retardant and UV fade resistant 600 denier canvas fabric. In choosing these products, they were investing in long-lasting custom displays made to withstand any amount of food demos, travel, and messes their team could throw at them.
Setting the (color) tone.
Once the fabrics had been chosen, and the quantities confirmed, Perfect Bar looked to MVP to run more physical fabric samples. This time, they were produced with their brand artwork to ensure the best possible color consistency across all of the items. MVP worked attentively with the Perfect Bar team to print and deliver several samples that were closely inspected for correct PANTONE color matching.
With 12 custom pop up tents and 67 custom table covers to be distributed to more than 20 Costco stores nationwide, presentation was critical.
Once perfected, MVP printed a full-size prototype table cover, complete with custom finishing options of a dual-zipper back, making under-table storage quick and easily concealed. Every product in the order was tailored to fit their needs, all the way from unique table sizing to 360-degree full dye sublimation print. This would catch the attention of potential customers and draw traffic to the demo areas.
Serving it up nationwide.
In April 2018, all tents and table covers had been delivered in time to begin the nationwide Costco activation. The Perfect Bar team was thrilled!
"The table covers and tents are all across the country now and they look great," said Brand Manager Lisa Parady. "Our team is thrilled as our new Perfect Bar brand visual identity comes to life at these in-store demonstrations."
Mondelez International, who owns Oreo, Nabisco, and other large food brands, later purchased majority stake in Perfect Snacks, LLC in 2019, after this activation helped boost their growth even more!