Giant Inflatable Characters in Action: How Teams and Brands Bring Their Icons to Life

Giant Inflatable Characters in Action: How Teams and Brands Bring Their Icons to Life

What do NBA teams, universities, tech companies, and healthcare brands all have in common? They have all turned to inflatable characters to bring their mascots and icons to life.

Giant inflatable characters instantly change the energy of a space. They stand tall, draw people in, and often become the spot where everyone stops for a photo. You’ll see them at sports arenas, on college quads, outside company headquarters, and at community events.

Let's take at real inflatable mascot examples from the San Antonio Spurs, the University of Chicago, Planning Center, Caresify, and the South Carolina Governor’s School for Agriculture to see how different organizations bring their mascots and icons to life.

San Antonio Spurs Inflatable Character Makes Fan Appreciation Night Unforgettable

When the San Antonio Spurs closed their 2024–25 regular season, the spotlight was on the fans. Fan Appreciation Night, presented by Alienware, featured giveaways, interactive promotions, and activations that celebrated the Spurs community.

To create something unforgettable, the team wanted a centerpiece that went beyond T-shirts and prize drops. They partnered with MVP Visuals to bring their mascot to life as a giant inflatable character.

From Design to Debut

We worked with the Spurs to transform the Coyote into a custom inflatable character that captured his playful personality while meeting the demands of arena use.

  • Built with durable polyester denier fabric
  • Designed for portability and quick setup in the concourse
  • Printed with Pantone accurate colors to match team branding

Our team inspected the inflatable from every angle to ensure the jersey details, proportions, and seams were flawless before its debut.

Front view of the Spurs Coyote inflatable during workshop testing
Front view for proportions and jersey art check
Side view of the Spurs Coyote inflatable with blower attached
Side view for blower placement and stance verification
Back view of the Spurs Coyote inflatable showing jersey name and number
Back view for jersey name and seam alignment

An Instant Fan Favorite

On April 13, fans entering the Frost Bank Center were greeted by a towering inflatable Coyote. Positioned in a high traffic area, it quickly became a photo hotspot.

Families posed for keepsakes, kids ran up to meet the oversized mascot, and groups of friends snapped selfies. Every photo shared online extended the reach of Fan Appreciation Night and carried Spurs pride beyond the arena.

Group posing with the giant Spurs Coyote inflatable in the arena concourse
Fans gather for group photos with the inflatable character
Spurs Coyote inflatable secured with straps and base weights inside arena
Set for visibility and safe, stable use indoors
Fans taking a selfie in front of the Spurs Coyote inflatable
Selfie moments that generate organic social reach
Family posing with the Spurs Coyote inflatable with a mini plush
Family friendly photo ops that build team pride

Takeaways from Fan Appreciation Night

  • An inflatable character can anchor an event and guide foot traffic to the right places
  • Photo ready moments translate into organic social reach without extra media spend
  • Durable, portable construction turns one activation into a season long asset
  • Attention to brand details such as Pantone matching and jersey accuracy builds trust with fans

 

Custom inflatable mascot character

Ready to Bring Your Mascot to Life?

MVP Visuals specializes in turning logos, icons, and characters into custom inflatable builds made for your audience. From design proofs to delivery, our team ensures every detail is right and every client gets personal service.

Get a Free Quote

 

University of Chicago Inflatable Character Ignites Campus Pride

The Phoenix is a core symbol of the University of Chicago, chosen as the mascot to represent resilience and renewal when the university was re-established in 1890 after its original charter ended.

To bring that tradition to life at scale, the school introduced a giant inflatable character on the main quad, giving students a new landmark and a reason to stop, smile, and share.

Giant inflatable Phoenix mascot on the University of Chicago quad
A larger than life Phoenix becomes the quad’s new meet up point

A Campus Centerpiece

Set in a high visibility area, the inflatable character drew steady lines for photos and created a natural pairing with the costumed mascot. It worked as a backdrop for student groups, campus tours, and alumni visitors while reinforcing school identity in every shot.

Student posing with the University of Chicago Phoenix inflatable and costumed mascot
Students pose with the inflatable Phoenix and the costumed mascot for shareable moments

Takeaways for Universities

  • Use an inflatable character as a campus landmark to drive wayfinding and foot traffic
  • Pair with the costumed mascot to double the impact and create photo ready interactions
  • Reuse across orientations, homecoming, athletics, and alumni weekends for stronger ROI
  • Keep branding precise with color matching and mascot specific details to build pride
Group of students taking a photo in front of the inflatable Phoenix mascot
Group photos turn into organic social reach and long lasting memories

 

Planning Center Inflatable Character Brings Pico to Life

Planning Center is a church management software company that helps ministries stay organized and connected. Their mascot, Pico, is a friendly robot created to make the brand feel helpful and approachable. To make Pico memorable at in-person events, Planning Center worked with MVP Visuals to create a custom inflatable character.

Planning Center Pico inflatable character, front view
Front view shows the friendly face and clear proportions designed for visibility

Standing at nearly 8 feet tall, Pico is scaled to feel approachable in photos while still large enough to stand out on a crowded event floor.

Planning Center Pico inflatable character, side view
Side profile keeps the silhouette clean for photos and walk by visibility

A quiet, efficient blower is positioned discreetly at the back, keeping the character upright for long activations without distracting from the experience.

Planning Center Pico inflatable character, back view
Back view highlights color blocking and panel layout matched to brand artwork

Reinforced seams and stitching support repeated setups across conferences, user summits, and community events.

Humanizing Technology

Software can feel abstract at in-person events. The inflatable Pico gives Planning Center a tangible, photo friendly presence that invites conversation. With Pantone accurate colors and a lightweight, portable build, the character is easy to deploy and easy to remember.

Takeaway for Tech Brands

  • Turn a digital mascot into a real world touchpoint that feels warm and approachable
  • Create instant photo opportunities that extend reach through attendee sharing
  • Use a portable, reusable asset for conferences, user summits, and community events

 

Caresify Inflatable Character Welcomes Families with a Smile

Caresify, a home care provider, uses Ella, a cheerful blue cat, as a core part of its brand identity. Ella was created to embody warmth, trust, and care. MVP Visuals brought Ella to life as a custom inflatable character so the brand could greet families and community members in person.

Caresify mascot Ella brand artwork
Ella the cat, designed to represent Caresify’s warmth and care

Standing Tall for Brand Recognition

Placed outside Caresify’s building, the inflatable Ella became a beacon for visibility. At more than 12 feet tall, the bright blue cat in an orange Caresify uniform made the brand hard to miss. Staff and visitors stopped to take photos, creating organic visibility and reinforcing an approachable identity.

Inflatable character Ella in front of Caresify building
Ella brought to life as a custom inflatable character outside Caresify

Takeaway for Healthcare Brands

  • Inflatable characters make healthcare brands feel approachable and friendly
  • Large scale mascots increase visibility for local offices and community events
  • Transforming brand icons into inflatables builds recognition and trust

 

Strength and Spirit: South Carolina Governor's School for Agriculture Inflatable Mascot

The South Carolina Governor's School for Agriculture at John de la Howe wanted more than a mascot on paper. The longhorn bull represents strength, determination, and the roots of agriculture. The school partnered with MVP Visuals to turn that symbol into a custom inflatable character that brings the mission to life wherever it appears.

Inflatable longhorn mascot for the SC Governor's School for Agriculture
A larger than life longhorn brings the school's agricultural identity front and center

Built for Branding Precision

From the horns to the belt buckle, every detail was engineered to match the school's artwork. Pantone accurate printing locked in color, and logo placements on the chest and waist kept the brand visible in every photo. The production process focused on proportions, seam alignment, and clean blower placement.

Front view of the inflatable longhorn mascot showing chest logo and stance
Front view confirms stance, chest logo placement, and facial detail
Side view of the inflatable longhorn mascot highlighting profile and blower position
Side profile shows clean silhouette and discreet blower position
Back view of the inflatable longhorn mascot with reinforced seams
Back view highlights reinforced seams for repeated setups throughout the year

A Recruitment Tool with Staying Power

The inflatable longhorn is a mobile landmark that travels to where prospective students are. It welcomes families at open houses, draws attention at career fairs, and represents the school at agriculture events across the state. Built with durable polyester denier fabric, it is made for repeated use and easy transport.

Takeaway for Educational Institutions

  • Align the mascot with the program mission to strengthen identity
  • Use a portable inflatable character as a recruitment and community outreach asset
  • Invest in branding precision and durability to maximize long term value

 

Custom inflatable character PVP bird

Bring Fans Closer to What They Love

Our inflatable characters are crafted with high-quality polyester denier to handle the wear and tear of busy seasons, outdoor weather, and repeated use. When you choose MVP Visuals, you’re investing in a reliable, reusable asset that delivers impact year after year.

Order Your Inflatable Character