When it comes to advertising, you want a strategy tailored to you and your business that is both effective and affordable.
Inflatable advertising is an excellent option for businesses that are looking for just such a strategy. However, you need to know how to customize your inflatables to match your advertising needs.
Custom inflatables must be curated to reflect the brand or event that you are promoting.
Today you'll learn four custom ideas for inflatable advertising that work. Because of the endless inflatable possibilities for designing, creativity and a specific goal are essential when ordering your inflatable.
Idea #1 - Custom Inflatable Characters
If you want to create a fun and engaging advertisement, consider using custom inflatable characters. They can be superheroes, movie characters, your company's mascot, or something else entirely.
Having an inflatable character that is unique to your business will help to set you apart from the competition and catch people's attention.
However, be careful when choosing a character for your custom inflatable advertising as its success will depend on how effective it is in attracting people's attention.
Factors to Consider When Choosing a Custom Inflatable Character
- The character's personality: You need a character that’s appealing to your target audience. For example, if you are targeting children, you need a character that’s fun and engaging to them—like from a cartoon.
- The character's size: Your character needs to be large enough to be seen from a distance.
- The character's design: Using an eye-catching and exciting design for your character will attract the attention of the audience. This will be seen through engagement and the number of people who come by your product or event table for inquiry.
- How well the character represents your brand or event: The character should match the needs of your brand or event. For example, if you promote a children's event, choose a kid-friendly character like a superhero.
Expert Tip: If you're unsure which character to choose for your custom inflatable, consider using a mascot. Mascots are a great way to represent your brand or event and are popular with audiences of all ages.
Idea #2 - Custom Inflatable Props
Custom Inflatable Advertising
Props provide a great way to help create a more specific theme or message for your advertisement.
Custom inflatable props can be anything from a simple sign to an elaborate structure. The most important thing is that the prop reflects your brand or event and helps to convey your message effectively.
When designing your custom inflatable props, it is essential to keep in mind the size and shape of the prop. It must be large enough to be seen from a distance and easy to assemble and transport.
The table below illustrates popular prop designs and their benefits:
| Prop Design | Benefits |
| Flag | Their movements grab attention and communicate your message quickly You can place them on the roof of an inflatable structure for visibility |
| Signs | Inflatable signs like “sale” or “open” communicate a message in a concise and easy-to-read manner |
| Banners | They add text or graphics to your inflatable advertising These texts will convey your message to customers in an efficient way |
| Structures | Structures like arches and tunnels are a great way to create an exciting advertisement that is eye-catching and attention-grabbing Arches are suitable for sports or music events and more |
Benefits of Custom Inflatable Props
- Props create a specific theme or message for your advertisement. For example, if you are promoting a new product, use a prop that displays the product.
- Props attract attention and create excitement by adding movement and color to your advertisement.
- Props are a great way to add interest to an otherwise static advertisement.
- They are easy to assemble and transport.
Tip 3 - Custom Inflatable Balloons
For a long time balloons have been used as an eye-catching way to compel people to investigate an advertisement. Inflatable balloons are a great way to further this concept and create a memorable event.
Custom inflatable balloons can be any shape or size, and designed to match the theme of your brand or event.
When ordering custom inflatable balloons, it is crucial to keep in mind their size and shape as you want them to be large enough to be seen from a distance.
Some popular balloons that can be used in inflatable advertising include…
Helium Balloons
Helium balloons are a popular choice for inflatable advertising because they are large and easily visible from a distance. They also come in various shapes and sizes, making them versatile for any type of advertisement.
You can use a helium balloon-customized inflatable as a standalone advertisement, or it can be accompanying an inflatable character.
Letter Balloons
Letter balloons are great for creating a specific message for your advertisement. For example, you can use them to spell out a slogan or phrase relevant to your brand or event.
When using letter balloons, make sure you choose a font and color that is visually appealing and easy to read from a distance. The most common font that is best for this purpose is Arial.
Character Balloons
Character balloons add interest and excitement to your advertisement. They can be used as a standalone advertisement or they can accompany an inflatable character.
When choosing a character balloon, select one that matches the personality of your brand or event. It’s recommended to use a large character that can be seen easily by many people and showcase your brand.
Inflatable Balloons
Inflatable balloons are similar to helium balloons, but they do not require helium to stay inflated. This makes them a more affordable option for large-scale advertising.
Benefits of Custom Inflatable Balloons
- Balloons are a visual way to compel people to investigate an advertisement by drawing attention to it.
- They are large and easily visible from a distance, making them perfect for outdoor advertising.
- You can use balloons in conjunction with other inflatable props for a more eye-catching advertisement.
- Balloons are easy to assemble and transport.
Expert Tip: You can create an inflatable character using a balloon by adding legs, arms, eyes, and other features.
Tip 4 - Custom Inflatable Tents
MVP Visuals Custom Inflatable Tent
Tents are a common sight at outdoor events and trade shows. Inflatable tents further this concept and create an eye-catching advertisement.
Custom inflatable tents can be in any shape or size, and can be designed to match the theme of your brand or event.
When ordering custom inflatable tents keep in mind the factors that increase their visibility, such as:
- Color: The color of your tent needs to match the branding of your event or company. It is important to select bright colors like yellow or red which have strong emotional effects.
- Shape: The shape of your tent must match the theme of your event or company. For example, you can select a pyramid-shaped tent for an Egyptian-themed event.
- Location: It is important to place your inflatable tents in a high-traffic area where many people will see them. You can also place your tent near the entrance of an event or trade show.
- Size: The size of your tent needs to match the amount of space you have available. Tents can be as small as six feet by six feet or as large as thirty feet by sixty feet.
It’s essential to choose a print method for your custom tent wisely because it affects the quality of your advertisement. The video below illustrates how to select the best print method for your custom tent:
Where to Buy Custom Inflatables
Since 2006, MVP Visuals has been helping brands to increase their return on investment for business advertisements and event activations with custom-made inflatables. We have worked with customers from different industries, so you can rest assured that your advertising needs will be met.
We ensure fast turnarounds and provide live help to ensure that your setup is smooth. We guarantee:
- On-time delivery; if your order is not on time, it’s free
- Free layouts, samples, and no set-up fees
- Discount if you call during business hours and don’t get a live response
Contact us today by calling (888) 797-6748 for a quick quote. Below is what one of our customers had to say:
“Great communication with customer service. Understood what I wanted and delivered on time for upcoming show that we had scheduled.”
Frequently Asked Questions
What are advertising inflatables made of?
Outdoor inflatables are typically made of nylon polyester or PVC. Both materials are durable and weather-resistant, making them perfect for outdoor use.
Can outdoor inflatables be used indoors?
Outdoor inflatables like tents or arches can be used indoors but it is not always recommended. Some venues have restrictions on the types of displays that can be used indoors due to safety regulations, and custom inflatable advertising products are usually pretty big!
Are advertising inflatables waterproof?
Yes. Custom advertising inflatables are made from durable waterproof nylon polyester or PVC. They can be used in most weather conditions without damage to the product.
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