Super Bowl 2025 was packed with big ads, but which brands actually saw a spike in search interest? We dug into the numbers to find out how the game’s ads impacted brand visibility before, during, and after the event.

Using data from Google Trends, we broke down search behavior for the top brands. From peak search surges to which brands stood out from the pack—and even the underdogs that punched above their weight.

Link to raw data files | Methodology (PDF)