The 2018 Rangerstown 5K | MVP Visuals Case Study
Going the extra mile for the Rangerstown 5K
Third time's the charm.
Coordinating their 3rd annual Rangerstown 5K race, Madison Square Garden was aiming to create dynamic event pieces that would boost brand recognition and place a big emphasis on their main event sponsor, Northwell Health. They turned to MVP Visuals to help.
A vision taking shape.
We set up a conference call with the event team at MSG to understand the scope of their needs and all branded touchpoints. They would need 13 custom tents for registration, VIP areas, employees, runners and more; an inflatable arch to mark the start/finish line; branded flags on the sidelines; and last, a unique custom inflatable in the shape of the main race logo.
Fast to the finish.
MVP ensured that all 65 branded event items were produced and delivered to the MSG team in less than 3 weeks.
As a result of the team effort, the third running of the Rangerstown 5K was the most successful yet! Over 500 runners participated, and players from the New York Rangers hockey team made guest appearances to pump people up at the finish line, celebrating their community of hockey fans, affectionately dubbed "Rangerstown."
One of the event's biggest hits? The Rangerstown 5K custom shape inflatable. It was a big attraction for guests, and was the key photo-op backdrop for many runners and attendees over the day. Runners shared their pictures on social media with the #Rangerstown5K hashtag.
Watch the event highlights video to see our work in action!