Winter Readiness: Is Your Business Prepared for the Season?


Up here in New England, we definitely have winter on the brain. Our first major snowfall of the season was last week, and we’ve had a truly miserable mix of rain, sleet and slush ever since. Though we know some of you are lucky enough to live in more temperate climes, all business owners needs to turn an eye to the season and make sure their space – and their marketing – are ready for winter.

shoveling snowOutside of the southern part of the country, that often means readying for snow, salt and mud. Even without a White Christmas, though, you can still get in a seasonal mood. You can bet that your customers are feeling it, so why not get your marketing in line as well? Here are a few of our suggestions:

Brand Outdoors with Vinyl         

Marketing outside your business is crucial for pulling in foot traffic, but it can certainly be a difficult task when weather gets bad. Your best option is a heavy-duty, all-weather vinyl banner.

vinyl mesh bannerLuckily, we have several options so you can definitely find what you need to fit your space and your budget. We offer an 8 oz vinyl mesh banner, and 12 and 18 oz vinyl banners in regular or rush options. These will last through snow, wind and rain, and help you get noticed even in the dark days of winter.

Weatherproof with a Custom Waterhog Mat

Snow is the real marker of winter, and it usually brings with it salt, sand and mud. You don’t want that stuff inside your office, store, restaurant or hotel! A high-traffic, high-functioning mat is essential for preventing a messy entryway, but it’s also important for safety’s sake. Snow melting on the floor, or even customers with wet shoes, can cause a major risk for slipping and falling. The right mat will clean your customers’ shoes and boots, so they don’t bring grime and water into your business, and so they can walk around without danger. Our top recommendation for this is definitely the Waterhog Inlay mat.

Waterhog Inlay matThis mat is built for high-traffic areas that need some weatherizing. As you might guess from the name, its designed to handle lots of water and melting snow: water dam borders trap moisture on the mat, and it can absorb up to 1.5 gallons of water per square yard. That’s a lot of slush! And the best part is that you can customize this mat with your logo, or your logo and a welcoming greeting. The process is a custom inlay, which gives you up to 18 colors per mat (the mat itself comes in 19 colors, so no shortage of choices!).

These are just two of the many, many options we have for weatherproofing your business and your marketing for the season ahead. Here’s hoping it won’t be too long! Get in touch with any questions you have, or request a quote if you see something you like.


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