25 Marketers You Should Be Following on Twitter
by Olivia Rose on April 22, 2016
The world of marketing, specifically online marketing, is growing at an amazing rate. Out of all the articles, blog posts, and tweets, we noticed that certain individuals seemed to constantly crop up on social media, and their insights are above reproach. Since our business focuses on helping your business attract and retain customers through physical marketing, we know that you can further drive the success of your business by following these 25 social media influencers on Twitter.
1. Marsha Collier @MarshaCollier
Marsha Collier has authored more than 40 books in the “For Dummies” series, and she has been featured in the Forbes’ list of Top Social Media Influencers. She hosts the #techradio podcast, which offers advice for small-business owners. As an expert in the online marketing and ecommerce environment, her posts are timely, newsworthy, and insightful.
2. Rand Fishkin @randfish
Founder of Moz, Rand Fishkin has led the charge for better page rankings, and his posts reflect the real values and needs in the industry. His experience is helping him to learn more about the intricacies of strong SEO in content marketing. Rather than avoiding the negative aspects of content marketing, Rand directly tackles "hot-button" issues, such as spinning content, by raising awareness about the illegitimacy of plagiarism and poor copywriting.
3. Jeff Bullas @jeffbullas
Sometimes, the best marketers know how to find content, not just write it, and Jeff Bullas is one of the best content “treasure hunters” in the business. He has been recognized as the top content marketing influencer by Forbes, and his work is routinely featured in The New York Times, The Huffington Post, and Entrepreneur.com. Many of his posts include a “freebie” offer, such as a free e-book, guide, or video tutorial, and he has figured out the secret to successful growth through social media marketing rests in going above and beyond the norm.
4. Kathy Klotz-Guest @kathyklotzguest
Starting out as an executive in Silicon Valley, Kathy Klotz-Guest began her career without the slightest thought of social media marketing. Realizing the power of a human voice behind every product, her passion for marketing quickly materialized into a successful career. She is the unparalleled expert when it comes to using storytelling as a tool in marketing, and her posts are filled with personality!!!! (If you have seen her posts before, you will remember her emphasis and love of the exclamation point.) Read more: http://keepingithuman.com/my-story-a-humanifesto/.
5. Ann Handley @MarketingProfs
As Head of Content at MarketingProfs, a firm that specializes in providing education for today’s marketers, Ann Handley is one of the most experienced and thought-provoking influencers around. She takes on a range of topics in content creation, including email marketing, copywriting, B2B collaboration and strategy, and sales leaders’ facts versus fiction. Her thoughts and opinions are indelible. Read more: http://www.marketingprofs.com/.
6. Joe Pulizzi @JoePulizzi
Authoring blogs and articles and being a routine guest on the podcasts at Content Marketing Institute (CMI) and Content Marketing World, two great self-service or full-service marketing institutions, Joe Pulizzi is one of the most well-respected content marketing experts. His posts are engaging, refreshing, humorous, and relaxing. Although this may seem like an impossible feat, pairing engaging and relaxing, Joe breaks down complex topics and always encourages the continuing growth of social media marketing to novice and experienced business owners. Read more: http://contentmarketinginstitute.com/about/
7. Shannon K. Steffen @ShannonKSteffen
SEO expert and insider and well-respected founder of Human SEO™, a full-service SEO firm for businesses of any size, Shannon K. Steffen possesses an innate ability to find best of breed articles on SEO, media marketing, and quotes. Without doubt, her tweets and retweets help small-business owners to corporate executives learn how to navigate an increasingly digital world. Read more at https://shannonksteffen.com/about-us/.
8. Mari Smith @MariSmith
Renowned keynote speaker for Facebook-related marketing, Mari Smith is the go-to expert on social media marketing. She keeps the small-business owner in mind, and her points are achievable with limited marketing budgets and plans. She has also created an online learning program to help business owners learn how to create and manage successful social media campaigns. A recurring benefit of following Mari is her evolving list of content marketing podcasts, which keeps small-business owners updated on the latest trends.
9. Tim Ash @tim_ash
CEO Tim Ash of SiteTunes is the author of Landing Page Optimization, a definitive resource for better content creation and marketing. His opinions and thoughts have made him one of the “go-to” keynote speakers for marketing conferences around the country. As an industry leader and insider, Tim knows what it takes to succeed, and he strives to share the keys to success with experts and newcomers alike.
10. Kristi Hines @kikolani
Kristi Hines works as a freelance writer and content marketer, whose work has been featured on CoSchedule, CrazyEgg, CMI, and HubSpot, As a ghostwriter, you may have even seen some of her work under the names of others too. Her drive continues as she manages the #ContentMarketing Daily newsletter. Read more: http://kristihines.com/
11. AJ Ghergich @SEO
As one of the eldest accounts on Twitter, originally joining in 2008, AJ Ghergich has seen his fair share of new and successful posts, and his feed is alive with today’s trendy stories and ideals, as well as the innovation to craft brilliant content that achieves lasting traffic and lead generation. His posts nearly always include graphics and videos, which makes his Twitter feed both exciting and interactive. In fact, his landing page at ghergich.com is an infographic! Read more: http://ghergich.com/
12. Jason Falls @JasonFalls
Jason Falls has a charismatic nature and flair for social media marketing events. His work with @Elevated Careers, a well-known resource for career learning and advancement, has been a key focus lately. His posts routinely include the latest news from the marketing industry and how to take advantage of social contexts beyond social media.
13. Brian Carter @briancarter
Brian Carter is a popular speaker and #1 bestselling author of The Like Economy. His new 25-lesson “Social Marketing Profits System” course is available at BrianCarterGroup.com. He's consulted with companies of all sizes, from small businesses to NBC, Microsoft and Universal Studios. His hands-on business experience, cutting edge insights, and background in stand-up comedy culminate in a keynote speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.
14. Kevan Lee @kevanlee
Content crafter of the social media sharing platform, Buffer, Kevan Lee authors editorials on how to improve B2B and B2C relationships and marketing expertise on social media. His work is revered by many, including freelance writers, copywriters, and small-business owners. With Buffer's recent expansion into scheduling and analytics, Kevan's work is sure to find its way into mainstream media as well.
15. Kimberly Reynolds @KimReynolds
As manager of the blog, Social Media Examiner, Kimberly Reynolds is well-versed in the latest trends and tactics for achieving better online marketing. Her Twitter feed always includes imagery and a strong focus on B2B relationships, and often, she has been among the first to identify new and upcoming ways to enhance social media marketing through Instagram and more.
16. Gary Vaynerchuk @garyvee
Gary Vaynerchuk, commonly known as "Gary Vee," is an expert businessman and social media personality. He runs VaynerMedia, an online marketing, content creation, and digital media shop. He currently hosts the #AskGaryVee show on YouTube, and he's in the process of creating a branded search engine. With 1.24 million followers, Gary Vee is clearly one of the top influencers in the industry.
17. Brian Halligan @bhalligan
Brian Halligan is known through the online marketing community as the CEO of HubSpot and author of MIT Sr. Lecturer, a memoir of his work in the field of inbound marketing. His Twitter feed is one of the best ways to learn more about inbound marketing and HubSpot’s policies and initiatives, which set industry standards and influence the tone of marketers around the globe.
18. Bryan Kramer @bryankramer
CEO Bryan Kramer of Pure Matter, an industry-pioneer in the field of #BigData for small businesses, offers plenty of wisdom in the realm of marketing, and his Twitter feed transforms the stale sensation of online marketing into an exciting, innovative, and humorous venture. Many of Bryan’s posts reflect industry needs, improvements, and buzzwords, such as analytics to drive traffic and metrics to ensure maximum responsiveness. Read more: http://www.purematter.com/
19 Glen Gilmore @GlenGilmore
Glen Gilmore holds the seventh position In the list of Forbes' Top 20 Social Media Influencers, and he takes a no-holds-barred position to any marketing concept. His topics range from the new Domino’s DXP with a built-in oven to the Internet of Things. Many of his posts focus on how social media can be leveraged through the use of appropriate, insightful metrics to drive traffic and boost sales.
20. Mark Schaefer @markwschaefer
Author of five best sellers, Mark Schaefer’s position on social media and content marketing always exceeds expectations. His posts delve into the business of entrepreneurship, the use of Twitter in marketing, and how fulfilling, helpful content is critical to success. Many of his tweets focus on blogging as a resource for lead generation and the value of word-of-mouth advertising through social media. Read more: http://bit.ly/1nw8URU
Five unbelievable social media mistakes you may be making right now https://t.co/eExRRAK9qi— Mark Schaefer (@markwschaefer) April 11, 2016
21. Craig Rosenberg @funnelholic
Craig is the Co-Founder and Chief Analyst at TOPO, a Research and Advisory firm that helps sales and marketing organizations adopt the patterns and plays used by the world’s fastest growing companies. He and his team work with marketing and sales leaders across topics such as demand generation, account-based marketing, sales development, inside sales, and sales. Craig is also well-known for his work as the editor of the very popular sales and marketing blog, the Funnelholic . Read more: http://topohq.com/what-we-do/
22. Robert Rose @Robert_Rose
The Content Marketing Institute (CMI) is one of the most well-respected and well-known entities in digital marketing, and Robert Rose holds the position of Chief Strategy Officer at CMI. From learning how to automate email to growing your audience, Robert’s advice can apply to practically any marketing scenario.
23. Shelly Kramer @ShellyKramer
Shelly Kramer is one of the marketing industry’s leading brand strategists. From identifying malware to optimization of infographics for SEO and user-friendly preferences, her opinions are practically buzzwords. Many of her tweets have a “how to” component, such as a step-by-step guide to Facebook retargeting.
24. Kim Garst @kimgarst
Making the list of Forbes' Top 10 Social Media Influencers, Kim Garst is author of the bestseller, Will the Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media, a "how-to" guide on using social media for business and personal gains. She has been the keynote speaker at conventions and summits for Facebook, and her thoughts are always on target, which range from building a brand to improving page rankings through trending SEO strategies.
25. Pam Moore @PamMktgNut
Pam Moore is CEO of Marketing Nutz, a full-service agency for social media, digital marketing, and brand recognition in business. She has made Forbes’ list of Top 10 Social Media Influencers multiple times, and her work has been featured in the Huffington Post, Yahoo!, FoxNews, and Entrepreneur.com. Her thoughts are insightful; her posts inspire; and her attitude is resilient and refreshing. Read more at: http://www.pammarketingnut.com/.
We hope you’ve enjoyed our compendium of social media influencers in marketing, and we hope to hear from you on our own Twitter page (@MVPVisuals). Remember that online marketing is only a portion of your marketing strategy, and you must never underestimate the importance of social media in growing your business.