First Impressions: 3 Tips to Wow ‘Em When They Walk In


It’s always important to make a good first impression, in any situation. But for businesses, it’s absolutely essential! If your potential customers aren’t impressed with what they see at a first glance, they probably won’t bother with a second one, and certainly won’t be drawn into your store, restaurant, hotel or business to interact with you or make a purchase.

There are a lot of crucial factors for a good first impression – which, in the case of a brick-and-mortar business, means the entrance. The right elements, combined, will help customers feel welcomed into your space. This is your chance to make sure they think of you as the kind of business they want to walk into, engage with, and perhaps buy from. Knock their socks off with these tips!

Keep it Neat

Waterhog InlayAn entrance is a crucial space – and it can get messy! Especially in bad weather, entryways can get muddy, dirty, slippery or dusty. Make sure that you or your staff keep a close eye on the entrance to your business, and tend to it as needed to maintain a squeaky-clean façade .

If your space is prone to really nasty messes like mud and excess water, allow us to recommend our custom Waterhog Inlay mat. This super-absorbent mat can handle up to 1.5 gallons of water per square yard, and is easy to keep clean with a vacuum, hose, or steam cleaner.

Make it Yours

DigiPrint HDOne of the best ways to wow visitors when they approach your entrance is with a great-looking custom mat or carpet. This is your space – show off a little! Show them your branding (logo, image, message, etc.) and they’ll respond to the greeting. Even if you’re on a budget, we have a great range of custom carpets and mats that can meet your needs and improve your entryway. Check out the DigiPrint HD for seriously high-def imagery on a plush carpet – the perfect quality for a great visual, and easy to vacuum or steam clean.

Keep it Simple

You might want to hit them with everything you’ve got right away, but you risk overwhelming visitors with an over-zealous or overly complicated entrance display. This might be the space for a stunning custom carpet or welcome mat, but don’t overload the space with too many banners or flags.

Floor clingsLooking for a simple and super-affordable way to greet visitors without overwhelming them or obstructing their path? Try our floor poster clings. Available in custom shapes, and of course printed with your custom message, image or company logo, these floor posters cling to your flooring with sturdy adhesive.

It’s hard to overestimate the value of a great first impression – and as the saying goes, you only get one chance to make it! We’re dying to help you wow and welcome your clientele, and have everything you need to knock it out of the park. Get in touch for product details, custom designs, and pricing!

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