Getting Started: Tips for Designing Your Trade Show Display
by Olivia Rose on April 11, 2014
Whether you’re completely new to the game, or just looking to reboot your booth from the ground up, designing a new trade show display is a daunting task for most businesses. Putting together all the pieces for a great, eye-catching booth takes a lot of time, and that’s nothing compared to the time you could spend deciding on designs and styles.
The good news is that you don’t have to be a design guru or interior decorator extraordinary to come up with a truly great trade show booth. And you don’t have to lose sleep worrying that your design will fall flat. With the right resources and some advanced planning, you can bring your ideas from brainstorming to reality. The bad news, of course, is that you will need to put in some of your valuable time and effort to bring it all together! To help you on your way, we’ve assembled a few tips to get the process rolling.
Hit the Road
The best starting point is to get out there and visit some trade shows, or events that are similar to those you’ll be attending. Looking online for images is a good start too, but walking around and really experiencing a booth and its visual effect is much more valuable. Then you can pay attention to how different booth layouts, backdrops, carpets and podiums change how you react to the space.
What makes you want to pause and look, or step inside a display? What seems like overkill? Take photos with your smart phone and keep notes of what you like and don’t like.
Rally the Troops
No man is an island, and no island ever came up with a great trade show booth design. Set aside time to meet up with other decision makers within your business, and use them both for raw ideas and as a sounding board for your own ideas. Have everyone bring photos and brainstorm together.
You can even reach outside your business – if you have a friend or family member with that rare knack for aesthetics and design, shoot them your ideas and take their feedback into account.
Of course, in a perfect world, cost wouldn’t be a factor in your design process. But we live in the real world, where you have a budget and restrictions on what you can afford to do. This doesn’t have to limit your creativity though; great design and eye-catching visuals don’t have to be expensive, and often they can be very economical. The best way to fit all your ideas into the budget you have is to be a smart shopper.
Get quotes for the custom visuals you’re hoping for, and then compare to find the best bang for your buck. MVP can help you keep costs low by never charging layout or design setup fees, and by not requiring a minimum buy, like many other companies.MVP is happy to help bring your design to reality, once you’ve finally settled on your dream display. Get a custom quote, or reach out to us through email, live chat, or by phone at (800) 980-6871. We even have super fast turnaround times, so you won’t have to wait long at all to see your plans in the flesh – or the fabric!
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