3 Tips On How to get the Most Bang for your Tradeshow Buck
by Olivia Rose on April 02, 2014
If attending trade shows is part of your company’s yearly efforts to reach out, then you likely know all about the associated expenses. If you’ve never exhibited at a trade show before, then you may be concerned about how the up-front cost will affect your bottom line. Whether you’re a seasoned trade show pro or a first-time exhibitor, what it all boils down to is getting the most bang for your buck – the return on investment that makes it worth the effort and the money spent.
There are many ways to maximize your ROI at a trade show, and we certainly won’t be covering every one here. Let’s pare it down, instead, into one lesson that can help absolutely every company get the most for their money at the next event – the importance of preparation. We’ve all seen the booth or display at a trade show that looks like it was thrown together at the last minute, staffed by worn out employees armed with nothing but company pens and their business cards. Don’t be that booth.
1. Prepare with the Right Design
We know you’re busy. But trust us – the hours you spend designing and shopping for the right visuals for your trade show display will be time well spent when you attract attention that eventually pays off as business. Invest your time in creating a display that stands out and represents your brand well.
It nearly goes without saying that eye-catching designs are important, but don’t forget that your booth is the first impression you make on most trade show attendees; the quality of your display reflects on the quality of your business. Make sure that your company blocks off sufficient time for planning and design, so that you can wow visitors for all the right reasons.
2. Prepare with the Right Materials
When it comes to increasing your ROI, one of the most logical steps is to keep your costs down at every stage – but without sacrificing quality. Choose a few high-impact visuals that will pull visitors’ attention to your booth, and get quotes to compare and help you decide. We suggest getting the most bang for your buck by going big on the essentials – table covers, walls or backdrops, and banners. If you are allowed to extend a little outside your booth, consider a custom carpet for a visual that passersby can’t miss!
At MVP Visuals, we help our customers keep costs low by not charging for layouts or design setup. We also have discounts for bigger buys, that don’t require a minimum quantity. This means you can get exactly what you have in mind without wracking up fees at every step. And with free samples on almost everything, you won’t have to worry that you’re compromising on quality just to save money.
3. Prepare with the Right People
All of the above points won’t matter if your booth is staffed by listless employees who don’t connect with the visitors who stop by your space. Make sure you plan ahead in this way as well – put your best foot forward by choosing the right people to represent your company and pull in leads that could later mean big business.
If you’re still not convinced that the ROI will make tradeshow attendance worthwhile for your company, check out our facts and figures blog for some compelling numbers. Then reach out to us by live chat, email or telephone to talk quotes for your next tradeshow, and see for yourself how we can help you make the most of it!
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