Tips for Developing Winning Tradeshow Booths

A trade show offers the ideal opportunity to display your business to thousands of potential customers, in a small period of time. However, the creation of your trade show booth can be time consuming and difficult, with all of the different things that you have to accomplish, especially if you are new to trade shows.

The following information will provide you with some tips to help you plan the details, design and then create a trade show booth that is effective and that will be able to be used year after year for the promotion of your business.

Create a Plan

Visiting a showroom or browsing through a magazine from a company offering trade show displays, you will quickly see there are a large number of booth designs available. If you try to develop your booth with no plan in place, chances are you will spend a large amount of your business’s money on a booth design that does not to offer the best results for marketing your business.

Your plan should begin with specific questions, including:

  • Why are you creating a trade show booth?

Do you want to find new potential customers, provide information about what you offer, or create a demonstration?

  • What are the functional needs of your booth? (This will be based on your booth’s purpose).

Some things to consider are if you need an area to sit and talk with potential clients, an area to show off a product or a stage where you can present your business’s information to large groups. This is also when to consider if you will need to provide brochures or other information.

  • What technical information is necessary?

Are you going to need electricity, a video display or additional security?

Think about Aesthetics

Is your plan to simply set up brochures on a table and hope for the best? If so, you may quickly realize that visitors are just passing you by. Instead you need to create an experience that is inviting and noticeable. A custom booth design may be a good move.

Create the Booth Design

Once you have decided what you want to create for your trade show booth, you need to choose the type of display that will work best for your business. This may be a modular design, or a tabletop or floor model. Keep your graphics easy to read and simple, and be sure to include branding to help to make your company easy to recognize, for example, the name, tagline and logo.

You may also want to include general information about the services and products that you offer, but only include this if it does not appear cluttered. Use large headlines with minimal additional text; photos that are inviting and colorful and make sure your message is clear.

If you decide that a trade show booth service is right for the design of your booth, you should work closely with them to ensure it meets your wants and needs. There is no question that this can be a challenging process, but a well-put together and thought out trade show booth may help you win new customers, develop new sales leads and display what you have to offer to a large group of potentially interested individuals.


Tabitha Jean Naylor is the owner of and a certified Inbound Marketing Consultant with close to a decade of experience in both B2B and B2C markets.  Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through NASDAQ traded companies.  Ms. Naylor holds a dual bachelor degree in Political Science and International Business from West Virginia University, where she graduated magna cum laude.  Her experience brings a unique perspective to connecting with the online world community, especially given the variety of projects she has spearheaded.  Connect with her on Twitter @TabithaNaylor or visit


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