How to Reel in New Customers from the Street
by Olivia Rose on August 08, 2014
For brick-and-mortar businesses, grabbing the attention of passing cars and people is crucial for growth. If foot traffic is passing you by, you’re losing out on a major opportunity to increase your sales and your customer base. But how can you make a splash big enough to draw in those who might just be on their way to somewhere else?
Having noticeable visuals outside your space – whether it’s a retail store, office, restaurant, hotel, bar or shop – will encourage those passing by to take another look before they move on. Advertising offers, sales, services and products is important, but showcasing your brand is just as critical! Make sure they know who you are as a business, and what you have to offer them.
Windows to Write Home About
Attractive or enticing window displays are an easy and affordable way to draw attention to your space. You can showcase products in a bright merchandise display, positioned in a way that shows off your products and tempts passersby to come in for a closer look. Window displays are important even if you are selling services instead of products – great images can help visitors to picture themselves using your services!
One of the easiest and most affordable ways to dress up your windows for more eye-catching apertures is with window clings. These simple and easy to use clings stick to your windows and doors with a removable adhesive, so you can change out your displays depending on specific sales, seasons, or holidays. They’re also fully custom so you can get any shape you want, with your custom image on it!
A Mat to Welcome New Customers
A welcome mat might seem like an unnecessary extra, but in reality it’s a great way to grab those who might be looking down (and with smartphones these days, that’s a lot of people!). And of course, the bigger the better when it comes to making a good impression with your mat or carpet. You want something that will be hard to miss! Any of our custom outdoor mats would make a great visual for your store front or façade, custom printed with your logo or a custom image with text.
Reach Out to Draw Them In
If you have a space that allows it, putting stand-alone visuals outside your store, restaurant or business is a great way to pull in new customers. Custom printed with an image or offer that shows passers-by what they’re missing out on, these visuals can make a big impact. Our outdoor roll up banners can weather the weather for your long-term advertising needs, and the billboard banner stand is a quick and easy way to set up a banner outside, and bring it in at closing time.
Only you know what visuals will work for your space and your storefront. But once you have a good idea, we’d love to help make it happen! Get in touch to talk details, or request a quote if you know exactly what you need.
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